Action Sports Analytics


Trace is a tiny piece of technology that attaches to your action board and measures key data from your session, beaming it directly to your smart phone.

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Surf From Above

Drone cinematography at Steamer Lane in Santa Cruz, California.

via, gizmodo

Surf Trunks by Yellow Rat


Best in the water. Made in Mar Vista, California.

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Summer Destinations

To celebrate the Fourth of July, we asked some of our artist and photographer friends to share their favorite places to travel in the summer. So grab a hot dog from the grill or a beer from the cooler, and read on for answers from ADAM COST, Adam Wallacavage, AJ Fosik, Alex Lukas, Andrew Jeffrey Wright, BATES, Cleon Peterson, Cody Hudson, David Choe, DMOTE, Erin M. Riley, Estevan Oriol, FUZI UVTPK, Grotesk, Gusmano Cesaretti, Hassan Rahim, Justin Hager, Justin Krietemeyer, Keegan Gibbs, Kelsey Brookes, MADSTEEZ, Mark Mulroney, Matt Leines, Nunca, Patrick Martinez, Peter Sutherland, Ryan McGinness, Sage Vaughn, Steven Harrington, Taylor McKimens and Thom Lessner.

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The Originals

Massive and beautiful footage from Shipsterns. Filmed and edited by Dave Otto.

Wavegarden 2.0


Things are getting even wavier in Basque country. (video after the jump)

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In Full Surf Pose

1960’s black & white photos by LeRoy Grannis

Tommy Hill Ice Rocking Surfers Who…

What. Together with the Art Production Fund (AFP) Tommy Hilfiger commissioned Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons, and Raymond Pettibon to design a series of limited edition surfboards.

The Blazers 1966


A new t-shirt line from Yellow Rat, inspired by the uniforms worn by the surf rock band The Blazers during their performance at the 1966 United States Surfing Championship at Huntington Beach.

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Surf Fiction: The Evasive Wave by Tetsuhiko Endo

Surfing is awash with staggering stories of waves conquered and heroes made, but where are all the great surf books? Tetsuhiko Endo trawls through waveriding’s slim literary canon and finds a world that lies beyond words.



An Orthodox Jewish Surfer

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10 Days in Central America

Part 1 of the 4 part web series created by Jimmy James for RVCA. Starring Alex Knost, Ellis Ericson and Ford Archbold.

You can view more from the series here


A film by Craig Stecyk III

Picture of the Day


Jeff Divine

Morning Dose of a Perfect Holiday

A stop-motion Playmobil surf film for the win


Great soundtrack in this surf film by George Trimm and Joel Tudor.

Openings & Parties: Herbie Fletcher – Wrecktangles

This past Saturday The Hole presented six new works from legendary surfer and artist Herbie Fletcher. A casual mix of models, wave riding legends, and art lovers were in attendance at the opening, as was James Murphy and blast-from-MTV-past Jesse Camp who was overheard talking about Suge Knight’s favorite haunts in LA.

Wrecktangles is on view until February 28th.

Photos by Christos Katsiaouni

Big, Big Wave Surfing


Garrett McNamara took advantage of a historic swell to surf what’s reported to be an 85 to 100-foot wave at Nazaré, Portugal.

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For The Lonely Vain Surfer, Your Own Automatic Cameraman



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