INFINITI’S INCREDIBLE “From Pencil to Metal” 360º VIDEO




Sit in the driver’s seat as the QX30 concept car is created around you

For the second of two innovative films that debuted at this year’s Pebble Beach Concours d’Elegance, Infiniti’s Executive Design Director, Alfonso Albaisa, takes viewers into the design process of the QX30 concept car. “From Pencil to Metal” brings you into the studio to see initial sketches of the vehicle being scribbled in thin air, as the car is created around you. From CAD files to clay modeling to the impeccable finished product, the team at Infiniti has put the driver first, creating a virtual reality experience where the car takes shape around you—literally; thanks to YouTube’s 360o video playback, users can look around the car as it comes to life. The team behind the project tells us, “Traditional media can be one-sided, and seem to talk at consumers. But VR allows us to literally bring them inside of the Infiniti brand, an Infiniti car and an engaging story.”


This is How You Live in a Small Space



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Don’t let a small space discourage you when looking for your next apartment. Additional space means nothing if it provides little function, which is why you’ll be amazed at what creative potential can be found in smaller living spaces. Even if your decorating options seem limited by landlord laws and rental agreements, here are some ideas that might make you rethink a space’s potential.

1. Consider Open Storage

If “limited” is a nice way of describing your kitchen storage space, opt for metal shelving units to give off a cool, industrial finish to your apartment. While it’s great for essentials like olive oil, fruit, and wine, a few decorative embellishments will really make the storage units serve both functional and decorative uses.

2. Mirror, Mirror on the Wall

Mirrors are a basic trick for any interior decorator to add more size and dimension to a room. Mirrors reflect light and make spaces feel bigger. Hang large mirrors across from windows in your apartment’s living room, dining room and other rooms so it’s in an ideal position to reflect light back into the room.

3. Mount your TV to the Wall

Maximize your space by hanging your TV from the wall. This allows you to use your console for more entertaining or storage space, in the area where your TV would have normally sat. This move also makes the TV area look less bulky.

4. Chic Dining

If you’re working with a really cramped dining nook, clear furniture and glass tables can make the space look less crowded. To visually expand the space even more, hang up some artwork and add wall-mount scones for lighting. Minimizing the amount of furniture and lighting on the ground space will maximize the room’s space.

5. Divide and Conquer

While this may seem counterintuitive, dividing up floor space into different zones may actually make your apartment seem larger. Use your sofa or consoles to act as “dividers” within a room and create different living spaces within one general room.

Now that your creative juices are flowing, watch Brad Bellflower’s reveal of the all-new

Head to and consider these nifty tricks and tips for your next apartment. What you may consider a setback at first sight, could actually become the space you love most in your new apartment.

The Aether Cone



Striking in design, simple in use, optimal in sound. After spending many hours with the Aether Cone, these are the qualities that best describe this new wireless music player for your home.

Let’s face it, in an age of accessibility, music selection has become surprisingly more difficult. Think about how many times you have ended up playing the same set of tracks simply because you couldn’t be bothered sorting through your endless music library. By learning your musical tastes through experience and play, the Aether Cone lives up to its billing as a “Thinking Music Player.” Using voice command, simply touch the center button and tell the cone what you want to hear, and in an instant the music player comes to life. Using the extensive catalog at RDIO, no further thinking on your part is required. A recent voice request for “De La Soul” took us on a three-hour journey through the catalog of Native Tongues and other highlights from hip-hop’s golden era. Like your little audio assistant, the Aether Cone allows you to get on with your day.

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Moving to the Spirit of Warhol


What would Warhol do? That question was the genesis for Absolut’s most recent nightlife collaboration in celebration of their new Warhol Edition bottle. By joining together Leif Elggren, an artist who works with paranormal sounds (EVP), A-Trak, and light artist Schnellebuntibilder, the premium vodka brand threw an Avante-Garde Art Party in New York City that can only be described as “one-of-a-kind” with partygoers dancing to one of the most unique soundtracks ever created. Using the sound waves originating from Warhol’s spirit as the foundation, the three artists worked simultaneously in collaboration where Schnellebuntibilder’s light installation interacted with A-Trak’s music which was mixed with Andy Warhol’s words that were picked up by Elggren’s EVP machine. On this night in the true essence of Warhol, Absolut displayed that anything is possible through creativity.

Click here to see more from the collaboration.


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15 MB of Fame: Introducing The Andy Warhol Art Exchange by Absolut



To celebrate their new Andy Warhol Edition bottle, Absolut has developed an online hub to inspire creativity and artistic sharing across the globe. Featuring easy-to-use generative art tools, The Andy Warhol Art Exchange allows users to create a piece of digital art on the site, or upload a previously made work to be featured in the site’s gallery. In return, participating users will engage in an age old right exclusive to artists, the trade.

With the goal of becoming the world’s largest online art exchange, for each artwork a participant submits, they will receive one piece in return from another creator, with some lucky participants exchanging artworks with familiar names like Taylor McKimens and Ryder Ripps amongst others. In keeping with Absolut’s first artistic connection, there is even an original Andy Warhol artwork included in the exchange. So what are you waiting for? Enable that creative spirit inside you and visit to participate.

Check out some of our favorite works after the jump

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Title Shots: Luke Rockhold


Luke Rockhold is not the guy you want to fight for a wave, or a spot on the ramp. Yet these are exactly the spots where the MMA middleweight likes to be. Whether it’s in the line-up or at the skatepark, Luke is out there challenging himself and giving it all to his favorite sports. This is where he finds his peace, and his release. In this episode of Sailor Jerry’s Moving Portraits: Title Shots, we’re taken to Santa Cruz to learn how a lifetime of surfing and skating has shaped middleweight Luke Rockhold’s fighting style.

Welcome to the Odd-World of ODDKA


When you’re a spirit maker with a flavor range consisting of Twisted Melon, Peach Bellini, Fresh Cut Grass, Salty Caramel Popcorn, and Electricity, it’s safe to say that creativity is on your side. ODDKA’s spirits turn cups into metaphoric blank canvases for professional and amateur mixologists alike. But the brand does not limit experimentation to only drink creation. Through invention challenges, ODDKA seeks innovation from their audience. Take for example Makelight, the interactive studio seen in the video above. They used the Electricity flavor of ODDKA as a jumping point for an immersive experience where you’re able to compose your own music through the bottles. With a brand that’s open to encouraging ideas, the possibilities are endless.
Click here to find out more about the marvelously odd world of ODDKA.

The Spirit of BACARDÍ



Every brand has a story to tell, but some are able to explain it differently. To help bring their 152-year-old history to life, BACARDÍ put together a graphic novel dream team from two continents to create The Spirit of BACARDÍ – a graphic novel telling the stories behind the Bacardí family and Company origins in Cuba. Focusing on founder Don Facundo Bacardí Massó’s son Emilio Bacardí, The Spirit of BACARDÍ follows Emilio’s relentless pursuit for an independent Cuba in the late 1800s. Through multiple exiles and imprisonments, Emilio Bacardí persevered, eventually becoming the first freely-elected Mayor of Santiago de Cuba. Through the power of this unique collaboration between writer Warren Ellis and artist Michael Allred—who actually blended Bacardi Gold rum into his inks— the graphic novel embodies the irrepressible spirit of the Bacardi family, who since 1862, has faced earthquakes, fire, revolution, prohibition, and exile.  Quite fittingly, The Spirit of BACARDÍ ends with the creation of the original Cuba Libre cocktail in 1900, a drink that has introduced generations to the Cuban spirit.

For the next chapter click here and to enjoy the full story, click : BACARDI.COM/SPIRITOFBACARDI

for more information on “BACARDÍ Untameable Since 1862,” BACARDÍ rum and cocktail recipes, visit BACARDI.COM.

Introducing the First-Ever Lincoln MKC


Continuing Lincoln Motor Company‘s evolution as a leader in the American luxury auto market, this summer sees the introduction of the first-ever MKC; a five-passenger, utility-minded crossover marked by a sculpted design and an athletic stance. As the latest—and most modest in size—Lincoln SUV to hit the streets, the all-new 2015 MKC aims to capture the attention of an ever-growing population of city dwellers who are keen to escape the urban landscape whenever possible. To do so, the MKC comes equipped with a range of impressive features—some flashy, some subdued and all worth noting.

While the MKC’s sleek exterior is enough to capture one’s attention, an exceptionally serene interior is sure to keep it. Designed especially with the driver’s comfort in mind, active noise control paired with padded wheel wells (which reduce road rumble while amplifying engine notes) creates a heightened overall cabin environment. The innovative engineering actually uses microphones to monitor the sound profile within the car, which is then replicated and inverted by a signal processor to cancel out the initial noise-waves, thus creating a pleasant atmosphere that makes the MKC’s cabin one of the quietest in its class. And, of course, an enhanced THX II Certified Audio System is there for when drivers want anything but silence.
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Captivated By Her


How can human emotions inspire new interactions with technology and each other? This question was the basis for two design workshops hosted by Motherboard—in association with Microsoft and Warner Bros.—for a select student community of international artists, designers, and innovators in Los Angeles and New York City. Inspired by Spike Jonze’s technological love story Her, Captivated By Her, is a two-part documentary told from the viewpoint of students and professors who attended these workshops. Faced with the challenge of finding ways to make technology more human, these students explore new forms of expression and interaction through artificial intelligence.

Watch the documentary above to see how these discoveries play out.
Buy Her now

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On March 28th, UNIQLO will celebrate the grand opening of #SPRZNY on the 2nd floor of its 5th Avenue location. In addition to its stylish, affordable and high-quality basics, the 2nd floor of the store will be dedicated to a “fashion meets art” concept, which will carry uniquely designed tees, outwear and other surprises. While you wait for the unveiling of #SPRZNY, you can sign up for UNIQLO’s Lucky Line, an online platform that allows you to win prizes by simply “standing” in a virtual queue. The prizes include a $200 shopping spree from UNIQLO, a Starbucks Verismo Beverage Machine, among many others. To sign up, go to UNIQLO’s website and join using your Facebook or Twitter account. Then, pick an avatar and its UNIQLO wardrobe (a kangaroo in a scarf, for example), and get in line. We’re already in line, and can’t wait to see the store and surprise on March 28!

Absolut Collaboration: Rafael Grampá’s Dark Noir


On Friday, March 14th, premium vodka brand Absolut hosted a private screening of Dark Noir, the first 3-D animated film by Brazilian graphic novelist Rafael Grampá. The film was the culmination of #NextFrame, a collaborative project between the brand, the artist and online users from around the world.

Grampá’s goal was to inspire creativity in others through his own characters and writing, and by using social media, Absolut invited its nearly 5-million Facebook fans to participate in the project. The brand asked fans to submit suggestions at key points in the film’s script, and over the course of 3 weeks, Grampá reviewed thousands of submissions from more than 20 countries. The best suggestion was sketched by Grampá and made a part of his animated film.
“Through #NextFrame… I’m making the transition from cartoonist to director,” Grampá says. “A translation of my art from 2D to 3D. I already explore my style through image, sequence and space. Now I’m experiencing telling my stories with image, movement, time and sound.” Working alongside animation studio Red Knuckles, the film—a detective story set around a search for stolen ideas—was brought to life.

Dark Noir premiered during a private screening in Berlin at MADE, a creative space by Absolut, to an audience of international journalists. The next night, there was a public screening hosted by Grampá with more than 300 guests in attendance.

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