I’d never really thought that ASICS meant anything. Unlike adidas (all day i dream about sex) or NIKE (Never Insult Knight EVER), ASICS appeared to be acronym free, but apparently that latin motto above translates into “a sound mind in a sound body” and it’s what founder Kihachiro Onitsuka lives by. ASICS recently made a couple pairs of their Gel-Lyte III in exclusive colorways for J.Crew, this “blue ribbon” being the standout of the group. A sound mind in a sound body needs a sound pair of sneakers.
Trail ready shoes for those who bring a sneaker cleaning kit on an overnight camping trip.
There was once a time when Converse reigned supreme and basketball players didn’t change their shoes every quarter. Here are 10 examples of that era from the family collection of sports TV director Sandy Grossman.