I’d never really thought that ASICS meant anything. Unlike adidas (all day i dream about sex) or NIKE (Never Insult Knight EVER), ASICS appeared to be acronym free, but apparently that latin motto above translates into “a sound mind in a sound body” and it’s what founder Kihachiro Onitsuka lives by. ASICS recently made a couple pairs of their Gel-Lyte III in exclusive colorways for J.Crew, this “blue ribbon” being the standout of the group. A sound mind in a sound body needs a sound pair of sneakers.
Trail ready shoes for those who bring a sneaker cleaning kit on an overnight camping trip.