In an unassuming suburb of Buenos Aires sits a sportswear shop frozen in time. Wall-to-wall, floor-to-ceiling, the store is stacked with unopened Adidas shoe and apparel boxes from the 1970s, all closely guarded by a 75-year-old shopkeeper with a tragic story who lost everything and holds onto this time capsule as a form of personal therapy. Thirsty for a glimpse into the trove of rare goods, some of the most enthused Adidas collectors journeyed across the Atlantic to gain entry into the dusty shop of their dreams. Their story unfolds, below.
Adidas builds on their SL Loop family by adding an icy, all-terrain model aptly named the SL Loop Runner Tr.
Alexis Ross took traditional Chinatown Laundry bag material and turned it into the upper for his new Vans Syndicate OG Authentic Pro CV “S” shoe.
The upgraded Jack Purcell Cross Stitch Leather sneaker presumably follows the path of its creator Jack Purcell, who left a career as a world champion badminton player to become a successful stockbroker.
As Fall approaches and the leaves begin to turn, there is an inevitable call from the mountains and countryside, beckoning us for one last visit into their relatively unspoiled landscapes. In the days before the fitness-fashion craze, those who entered the woods dressed to match the surroundings. All shades of greens and browns were welcome, with some safety orange thrown in so that you if you ventured off of the trail, you weren’t mistaken for a deer. The new J.Crew x New Balance 998 “Concrete Jungle” is a sneaker for those who don’t have time to leave the pavement anymore, but still remember what it was like to spend a day with the dirt, just blending in.
Available at select J. Crew stores today (9/13), and online on September 17th.
Is this video art? Is this advertising? Is this a music video film? These are the questions that went through my head as I watched this entire video by Dr. Romanelli, featuring highlights from British Knights advertising history. Accompanied by a soundtrack created by Alchemist, Samiyam and Action Bronson, British Knights: Which Ways The Beach Mix, as it’s officially known is a hypnotic journey through a world of bygone creativity… and it’s really fucking good.
The new MTE (Mountain Edition) collection flips the classic waffle into a lug sole, adds waterproofing to the outside and warm fleece linings inside. Top it all off with a heat retention layer between the sockliner and outsole, and your feet will stay warm and dry through the seemingly endless cold season.
Leave it to the NikeCourt Zoom Vapor AJ3 by Jordan to link up the similarities in terminology between Tennis and Basketball. Nonetheless, it’s a damn good looking sneaker.
The money involved in designing, developing, and producing these Adidas x KZK ZXZ 750 RG 84-Lab ‘Mud’ shoes would have been better spent on hiring someone to strategically plant dog shit in front of the doors of those who actually buy into this concept.
Roughly the cost of these limited edition New Balance 997s which are amusingly “inspired by the writings of the Wild West and the Gold Rush.”
The Spring Court for when you’re off the clay court.
Wish ATL collaborates with adidas Originals on an “Independent Currency” version of the brand’s fresh new SL Loop Runner. Available exclusively at Wish on July 4th, followed by other premium adidas Originals accounts on July 11th.
Laced up with leather and finished with brass eyelets and vents, Billy Reid adds a sophisticated touch to the classic K-Swiss tennis shoe.
Designed in New York City and made in Maine, the New Balance for J.Crew 998 Independence Day will convert even the most diehard New Balance traditionalist to the collaboration side. An instant classic.
The adidas ZX 930 keep your feet from getting dirty on the street.