The key figure in the annual Burryman’s Parade, which takes place on the second Friday of August, in South Queensferry, Scotland. Tradition has it that a local man is covered from head to toe in burrs that he has collected, and paraded along a seven-mile route with stops at pubs, factories, and official’s houses. During each pause, the Burryman is given whisky to drink through a straw, and money, as tradition states “that he will bring good luck to the town if they give him whisky and money, and that bad luck will result if the custom is discontinued.” This year the festival was “ground to a halt” when the Burryman got a burr in his eye. Luckily, all that whisky helped ease his pain, but who knows about the luck of the town?
While traditionally involving a 50/50 mix of Crown Royal and Banana Liquer, this rendition of the King Kong—concocted by the 1976 marketing departments at Jim Beam, Ripley’s, and Paramount—is nice enough to get you through a monstrously humid afternoon.
King Kong Cocktail
1 oz. Jim Beam Bourbon
3/4 oz Grenadine
1 Wedge of Lime
Start with 1 oz. Jim Beam over ice in a tall glass, add 3/4 oz. grenadine, fill with Orange juice, add wedge of lime and your friends will go ape over your “King Kong Cocktail!”
Recommendation: Double the booze, lessen the grenadine, and top with club soda.
In Tullamore D.E.W.’s new short film, “The Parting Glass,” four friends meander through the rolling green hills of Ireland. Dressed in dapper suits with details—a flower on a front pocket, tattoos peeking out of a sleeve—the friends pour glasses of Tullamore D.E.W. Whiskey, reflect on life, and quote poet James Joyce. The friends stop at a graveyard and, surrounded by headstones, sing the 1770 ballad, “The Parting Glass.” They toast to Jerry, a friend who we assume has passed—but the end has a smart and surprising twist.
The film was produced by New York agency Opperman Weiss, as part of Tullamore D.E.W’s “Irish True” campaign, and AdAge wrote that the “short should be envy of other booze ads.” We agree: The film tells a simple and beautiful story, which captures the true spirit of Ireland—just like Tullamore D.E.W. Whiskey.
View “The Parting Glass” and other short films on Tullamore D.E.W’s YouTube channel, and friend them on Facebook for updates.
Featuring artwork by Craig Wetherby, Ricky Powell, Wyatt Neumann, Max Snow, Jason Goldwatch, George Horner, Robert Nightingale, FAILE, Greg Lamarche, Dave Ortiz, Cecilia Jurado, Lady Aiko, BEAU, Bäst, Norma Markley and surprise guests…
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