The Audi RS5 hates to go slow. I found this out while idling in the stop-and-go summertime traffic of Kennebunkport, Maine. Like a running back who’d been up against an impenetrable defensive line, she was frustrated, looking for a seam to open. Passersby didn’t mind that the Sepang Blue pearl car was barely moving. In fact, they enjoyed it. Rarely does one get to see a performance vehicle in such detail at such a slow speed. They marveled at the agitated revs, imagining themselves behind the wheel on the open road, or even just in traffic, the focus of many emoji-filled eyeballs. Finally, after many growls and stutters, we found a tiny moment of clearance, the result of a quick right-left juke move, bringing us onto a carless stretch of Route 9 headed towards Cape Porpoise. A couple more dodges (stop signs, the defenders of speed) and the RS 5 was purring, a blue streak under a canopy of green. The car, like the running back, was off in an open field sprint. Our goal however was not the end zone, but a series of lobster “shacks” on the edge of the ocean, and boy did we score.
Seth Godin’s presentation at the 2013 Go Further with Ford Trend Conference. The talk occurred during the “Sculpting the Future” panel with Ford’s Chief Creative Officer J Mays and Story Boutique founder Rachel Schectman. Watch the two other talks after the jump, and see all of the wisdom from the conference here.
The World's Best Ever: Design, Fashion, Art, Music, Photography, Lifestyle, Entertainment 2014 | the worlds best ever. all rights reserved. powered by word press. This work is licensed under a Creative Commons License.