In a ceremony fit for a rock star, Toyota debuted their all-new, fourth-generation Prius atop the Linq Hotel in Las Vegas this past Tuesday night. Dropped from the sky onto the stage, the groundbreaking hybrid’s entrance caused a flurry amongst automotive journalists, who swarmed the car, each armed with a 5D and a point of view. If you’ve ever had the inkling to watch grown men swoon like teenage girls, you should find a way to attend a car premiere. After the commotion settled—about two drinks at the stocked bar—I took a closer look at what all the fuss was about.
The new Prius is a lower, longer automobile than its predecessors. With a design inspired by “a runner in the starting blocks,” the sporty nose of the car could take off your kneecaps as it sprints down city blocks. Boasting an expected ten percent increase in estimated MPG, the sleeker Prius will attract those who want the efficiency of a hybrid without giving up the flare. And that won’t be a problem. Showing off an all-new Toyota hue, “Hypersonic Red,” the 2016 Prius definitely has some character. Expect the car to catch your eye on the road sometime next year.
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