“The Weirder I Made It, The More Happy I Got”

Sailor Jerry’s HOLD FAST series tours Adam Wallacavage’s house.

The Principals Office


This week we wanna tap into a little bit of design zeitgeist. Per usual we’ve been on almost permanent vacation from the stinkfest known as New York’s design scene, so these two will probably be nothing new to you.  But by merit of their nauseating ubiquity paired with a grade on the snarkmeter that could poison a toad, we have no other choice but to call them in.  So without further ado, Roman and Williams, report to The Principals Office!

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Rocky’s House From Rocky 2 is On The Market


$139,000. Philadelphia, get yours.

The Principals Office


Welcome to our new weekly column by The Principals, where every Friday they summon someone or something to the Principals office. Lessons will be learned, tears might be shed, parents could be called.

Riding the theme of “architectural gimmicks” put forth by a commenter last week, today we’re calling the Arduino into our office.

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The Principals Office


Newsflash: Architects have given up on designing dynamic-yet-uninhabitable buildings, lower focus to unwearable clothing!

The 3D Printer has long been in use to produce children’s toys or machined parts, so it was only a matter of time before architects latched onto it as the panacea for their collective ignorance.  Two recent articles describe the depth of their hubris; via the 3D Printer, architects are now attempting to design anything from Clothes to Moon Bases.  Now, we’re all about exploiting advances in technology, heck we’ve been exploited all our lives!  But we can smell a fake a mile away, and this shit smacks of “first time at the rodeo-itis”.  So for the good of mankind, to absolve us of the collective future sins architects will most definitely commit, 3D Printer we’re calling you into The Principals Office, it’s our only hope!

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Bunkie, Your PreFab Cabin by the Lake… or wherever


A collaboration between 608 Design and BLDG Workshop.

via, designmilk

The ABC of Architects

Now The Chinese Are Knocking Off Architecture


Their new victim, Zaha Hadid.

There We Go…



Allegedly, the Church of Scientology has an “Alien Space Cathedral” in New Mexico.

Oscar Niemeyer, Rest In Peace

The legendary Brasilian architect was 104 years old

Openings & Parties: The Everlane Workshop

The Principals designed the interior of Everlane’s pop-up workshop in the Meatpacking District. They invited us to the opening party to celebrate, and we obliged.

Photos by Christos Katsiaouni

“evolutionary architecture”

SunRay Kelley seems at peace in his handcrafted compound in the foothills of the Cascades.

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