In Tullamore D.E.W.’s new short film, “The Parting Glass,” four friends meander through the rolling green hills of Ireland. Dressed in dapper suits with details—a flower on a front pocket, tattoos peeking out of a sleeve—the friends pour glasses of Tullamore D.E.W. Whiskey, reflect on life, and quote poet James Joyce. The friends stop at a graveyard and, surrounded by headstones, sing the 1770 ballad, “The Parting Glass.” They toast to Jerry, a friend who we assume has passed—but the end has a smart and surprising twist.
The film was produced by New York agency Opperman Weiss, as part of Tullamore D.E.W’s “Irish True” campaign, and AdAge wrote that the “short should be envy of other booze ads.” We agree: The film tells a simple and beautiful story, which captures the true spirit of Ireland—just like Tullamore D.E.W. Whiskey.