Inside the New Era Cap Company factory.
Last week, I was invited up to Buffalo, New York to learn about New Era’s brand history and their upcoming Heritage Collection. Being that baseball caps have had a place in my entire life, I jumped at the opportunity.
Founded in 1920, the fourth generation family-owned business has evolved from making Gatsby-era “fashion caps” to heritage-linked Major League Baseball caps, which they started producing in 1934. In recent years, New Era has expanded beyond baseball exclusivity and has utilized over 400 licenses, producing a new age of “fashion caps” for popular culture, and in turn coming full circle back to their foundation.
With over 50 million caps produced last year, chances are you’ve had one on your head at some point in time.
It actually changed the culture
photo by @impossiblecool
In related news: 5 Pointz got buffed last night
Nobody listens to it.
In this project titled ‘Listen and Repeat’ by Rachel Knoll, a megaphone affixed to a tree in Washington “uses text to speech capabilities to recite tweets composed with the tag ‘nobody listens’ from the social media website Twitter.”
A very now-culture film by Aerosyn-Lex Mestrovic, featuring original music by Diplo
Fishbone, Lyin’ Ass Bitch (Live in Tokyo, 1987)
Cornelius Gurlitt hoarded art treasures his father obtained under dubious circumstances in the Nazi era. The reclusive 80-year-old has given SPIEGEL the first interview since news of their discovery broke two weeks ago. He says the pictures are the love of his life and must be returned.