INFINITI’S INCREDIBLE “From Pencil to Metal” 360º VIDEO


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Sit in the driver’s seat as the QX30 concept car is created around you

For the second of two innovative films that debuted at this year’s Pebble Beach Concours d’Elegance, Infiniti’s Executive Design Director, Alfonso Albaisa, takes viewers into the design process of the QX30 concept car. “From Pencil to Metal” brings you into the studio to see initial sketches of the vehicle being scribbled in thin air, as the car is created around you. From CAD files to clay modeling to the impeccable finished product, the team at Infiniti has put the driver first, creating a virtual reality experience where the car takes shape around you—literally; thanks to YouTube’s 360o video playback, users can look around the car as it comes to life. The team behind the project tells us, “Traditional media can be one-sided, and seem to talk at consumers. But VR allows us to literally bring them inside of the Infiniti brand, an Infiniti car and an engaging story.”
 


 

This is How You Live in a Small Space

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Brought to you by Apartments.com

Don’t let a small space discourage you when looking for your next apartment. Additional space means nothing if it provides little function, which is why you’ll be amazed at what creative potential can be found in smaller living spaces. Even if your decorating options seem limited by landlord laws and rental agreements, here are some ideas that might make you rethink a space’s potential.

1. Consider Open Storage

If “limited” is a nice way of describing your kitchen storage space, opt for metal shelving units to give off a cool, industrial finish to your apartment. While it’s great for essentials like olive oil, fruit, and wine, a few decorative embellishments will really make the storage units serve both functional and decorative uses.

2. Mirror, Mirror on the Wall

Mirrors are a basic trick for any interior decorator to add more size and dimension to a room. Mirrors reflect light and make spaces feel bigger. Hang large mirrors across from windows in your apartment’s living room, dining room and other rooms so it’s in an ideal position to reflect light back into the room.

3. Mount your TV to the Wall

Maximize your space by hanging your TV from the wall. This allows you to use your console for more entertaining or storage space, in the area where your TV would have normally sat. This move also makes the TV area look less bulky.

4. Chic Dining

If you’re working with a really cramped dining nook, clear furniture and glass tables can make the space look less crowded. To visually expand the space even more, hang up some artwork and add wall-mount scones for lighting. Minimizing the amount of furniture and lighting on the ground space will maximize the room’s space.

5. Divide and Conquer

While this may seem counterintuitive, dividing up floor space into different zones may actually make your apartment seem larger. Use your sofa or consoles to act as “dividers” within a room and create different living spaces within one general room.

Now that your creative juices are flowing, watch Brad Bellflower’s reveal of the all-new Apartments.com

Head to Apartments.com and consider these nifty tricks and tips for your next apartment. What you may consider a setback at first sight, could actually become the space you love most in your new apartment.

Introducing the First-Ever Lincoln MKC

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Continuing Lincoln Motor Company‘s evolution as a leader in the American luxury auto market, this summer sees the introduction of the first-ever MKC; a five-passenger, utility-minded crossover marked by a sculpted design and an athletic stance. As the latest—and most modest in size—Lincoln SUV to hit the streets, the all-new 2015 MKC aims to capture the attention of an ever-growing population of city dwellers who are keen to escape the urban landscape whenever possible. To do so, the MKC comes equipped with a range of impressive features—some flashy, some subdued and all worth noting.

While the MKC’s sleek exterior is enough to capture one’s attention, an exceptionally serene interior is sure to keep it. Designed especially with the driver’s comfort in mind, active noise control paired with padded wheel wells (which reduce road rumble while amplifying engine notes) creates a heightened overall cabin environment. The innovative engineering actually uses microphones to monitor the sound profile within the car, which is then replicated and inverted by a signal processor to cancel out the initial noise-waves, thus creating a pleasant atmosphere that makes the MKC’s cabin one of the quietest in its class. And, of course, an enhanced THX II Certified Audio System is there for when drivers want anything but silence.
 
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Captivated By Her

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How can human emotions inspire new interactions with technology and each other? This question was the basis for two design workshops hosted by Motherboard—in association with Microsoft and Warner Bros.—for a select student community of international artists, designers, and innovators in Los Angeles and New York City. Inspired by Spike Jonze’s technological love story Her, Captivated By Her, is a two-part documentary told from the viewpoint of students and professors who attended these workshops. Faced with the challenge of finding ways to make technology more human, these students explore new forms of expression and interaction through artificial intelligence.

Watch the documentary above to see how these discoveries play out.
 
Buy Her now

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UNIQLO SPRZ NY

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On March 28th, UNIQLO will celebrate the grand opening of #SPRZNY on the 2nd floor of its 5th Avenue location. In addition to its stylish, affordable and high-quality basics, the 2nd floor of the store will be dedicated to a “fashion meets art” concept, which will carry uniquely designed tees, outwear and other surprises. While you wait for the unveiling of #SPRZNY, you can sign up for UNIQLO’s Lucky Line, an online platform that allows you to win prizes by simply “standing” in a virtual queue. The prizes include a $200 shopping spree from UNIQLO, a Starbucks Verismo Beverage Machine, among many others. To sign up, go to UNIQLO’s website and join using your Facebook or Twitter account. Then, pick an avatar and its UNIQLO wardrobe (a kangaroo in a scarf, for example), and get in line. We’re already in line, and can’t wait to see the store and surprise on March 28!

Absolut Collaboration: Rafael Grampá’s Dark Noir


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On Friday, March 14th, premium vodka brand Absolut hosted a private screening of Dark Noir, the first 3-D animated film by Brazilian graphic novelist Rafael Grampá. The film was the culmination of #NextFrame, a collaborative project between the brand, the artist and online users from around the world.
 

 
Grampá’s goal was to inspire creativity in others through his own characters and writing, and by using social media, Absolut invited its nearly 5-million Facebook fans to participate in the project. The brand asked fans to submit suggestions at key points in the film’s script, and over the course of 3 weeks, Grampá reviewed thousands of submissions from more than 20 countries. The best suggestion was sketched by Grampá and made a part of his animated film.
 
“Through #NextFrame… I’m making the transition from cartoonist to director,” Grampá says. “A translation of my art from 2D to 3D. I already explore my style through image, sequence and space. Now I’m experiencing telling my stories with image, movement, time and sound.” Working alongside animation studio Red Knuckles, the film—a detective story set around a search for stolen ideas—was brought to life.
 

 
Dark Noir premiered during a private screening in Berlin at MADE, a creative space by Absolut, to an audience of international journalists. The next night, there was a public screening hosted by Grampá with more than 300 guests in attendance.

Who Gets What? A Hypothetical Situation Involving Rappers at Ben Eine’s Art Show

 
Not sure why I am considered one of the preeminent scholars for hypothetical rapper scenarios, but I seem to get paid a decent amount of money to write about what I think rappers would and wouldn’t do within certain hypothetical situations.

So when I was asked to guess which rapper/singer would buy which of these amazing pieces of hand painted typography I found it was a lot harder than I thought. Since the artist didn’t do one that said “YOU DONT GOT THE ANSWERS SWAY” I had to actually use my own brain power to figure out this turnt up typographical conundrum in a timely manner.
 
Skip Class / @Skip_Class
 
Ben Eine’s “Heartfelt” is on view at Judith Charles Gallery in NYC through March 16th

Graphic Reality: Rafael Grampá’s Art Comes to Life in His Collaboration with Absolut


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For #NEXTFRAME, Absolut Vodka collaborated with Brazilian graphic novelist Rafael Grampá on an innovative, interactive project that transformed select ideas from the brand’s online community and translated them into film. From 2D concept to 3D completion, Grampá worked closely with Absolut, and Red Knuckles—the UK animation studio that brought the Gorillaz to life back in 2005—to realize the project. Now complete, the film and an accompanying exhibition of drawn works from the graphic novel will be on view this month (March 2014) at the MADE space in the heart of Berlin. Here, we speak with the artist about his background and the process of turning dreams into reality.
 

With Absolut’s Next Frame project, you’ll essentially be co-writing a story with online users, then turning it into an animated film. How did this collaboration come about?

Absolut invited me to take part in the global campaign, and during our first conversations they already told me that they had the idea of doing collaborations with artists on special projects. Next Frame emerged after a lot of meetings, and during that whole time Absolut always stressed that this project would be completely my own, as author.
 

 
How has working with a large brand like Absolut helped push your work forward?

When you do a project of this scale with a lot of talented people involved from many different places, an artist can’t help growing in his craft.
 
Can you explain the process of your work? How do you come up with the ideas for your characters and their appearance?

That’s exactly what this short animation is about: where ideas come from. I think people are the instruments of their ideas, that we’re the servants of those ideas in this world. Just as the purpose of a spade is to dig holes, ours is to bring our ideas to life in this world. But a spade doesn’t dig a hole on its own; it needs a strong arm to use it.

This film asks the question: Are the ideas that we have really our own or are we merely instruments in the hands of unknown forces? The name of the film, DARK NOIR, makes reference to Plato’s Theory of Forms, which says that our reality is merely a dark shadow of an intangible reality made up of ideas. From that starting-point, I created Vincent Black, a mysterious guy who has the gift – or the curse – of seeing the beings that live in this other reality, the World of Ideas. These beings are the Daimons, who plant ideas in humans’ minds, using us to carry out their whims in the material world. And in the end, the film ends up being a metaphor about the creative process and each character represents an element of that process.
 

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Introducing Jennette

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Photographed by Jonathan Leder for our semi-recurring Introductions column.

{note: boobs}

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The Empty Quarter

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For “Driven Challenges,” a series that is one part Gumball Rally and one part Indiana Jones, Land Rover has been pushing its all-new Range Rover Sport to new limits.

The series began this year at the world-famous Pike’s Peak International Hill Climb, at which the Sport set the world record for a production vehicle on that course, and has now set the record for the fastest ever crossing of the Empty Quarter by a production vehicle. To capture this epic, one-of-a-kind crossing, a documentary film team was embedded with the crew, and that feat is the focus of Land Rover’s latest documentary “The Empty Quarter,” above.

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“It almost doesn‘t matter where you go. It’s just important to go.”

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Polina Soloveichik is a mural painter in the “cold paradise” of Berlin. In this video from Lufthansa’s #inspiredby series, Polina talks about how travel helps to refresh her creativity, and explains her process of painting walls, noting that it’s not always necessary to “Banksy the streets up” in order to create art in your surrounding environment.

Click here to see more inspirational videos from Lufthansa

Sound + Rhythm

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To celebrate the launch of the fragrance Burberry Brit Rhythm, Burberry and NOISEY have joined together to create Sound + Rhythm, a unique editorial space focusing on the experience of performance from the perspective of modern emerging British artists. Utilizing tumblr, Sound + Rhythm is a destination for artist profiles, energetic photography, new music, sharp writing, and a 6 episode short film series capturing the pulse of British music. In one episode below, British rippers Drenge talk about their preference for small venues, moments before they take to the stage to perform.

Head over to the Sound + Rhythm Tumblr to experience more

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