Started in the Bathroom, Now We Here

new-maxim

Meet the new Maxim magazine, a fashion-forward departure from the fun, everyday-guy publication founded in the UK in 1995 by the late Felix Denis. Now under the helm of Kate Lanphear, the magazine—after one quick flip through—looks to be a resurrected hybrid of some stellar magazines that ran out of ink. Think GearArena, and Men’s Vogue. With content ranging from a make-up-less pictorial with Candice Swanepoel, to Mike Tyson talking about boxers in Russia and the former Soviet Union, Maxim plays it safe. There’s no shock contained in its pages, except for maybe the confusion of the monthly subscribers who have seen their beloved periodical do a complete 180º.

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