What a cool name. I wish I could have a name as cool as the GoldenPalace.com Monkey. Even its more serious name, the Madidi titi is pretty great. One of just a handful of new primate species discovered over the past decade, this little monkey was found in 2004, deep in the tropical forests of the Madidi National Park of western Bolivia.
Located at the foot of the Andes, the Madidi National Park is a little-explored area of Bolivia that scientists are calling the most biologically diverse piece of protected land in the world. Some 900 species of birds have been registered here, despite entire areas having never been explored by biologists. Between 1999 and 2004, six sites in the Madidi were surveyed by a team of biologists from the Wildlife Conservation Society in Bolivia, and their search turned up two unidentified adult monkey specimens – a male and a female. The team also captured video footage of a number of these monkeys interacting in family groups, and through physical, genetic and molecular analyses, was able to classify them as a brand new species.
The most recognizable feature of these monkeys is their dense, gorgeous pelt. They wear a crown of yellow-gold fur, and the grey that covers much of their bodies gives way to a lovely rusty brown colour along their backs. Their beards, chests and bellies are an unmistakable bright orange, and their long, grey tails taper out to a white tip. Their arms, legs, feet and hands are a dark burgundy, and they have little black naked faces with round amber eyes.
Faced with a new species that needed immediate attention from conservation groups, the research team auctioned off the naming rights in 2004. And who’s got more money than anyone to burn on a killer PR campaign? Internet casinos. Specifically, the GoldenPalace.com Internet casino. They paid $650,000 to win the naming rights, and the GoldenPalace.com Monkey was born. And because they paid the big bucks, they got the scientific name too – Callicebus aureipalatii. “Aureipalatii” means “of the Golden Palace”.
While it needs to be said that this is the same Internet casino that paid $28,000 for a 10-year-old partly eaten grilled cheese sandwich with the face of the Virgin Mary on it – that same year, no less – their monkey bid wasn’t as gross as it sounds. One hundred percent of the funds were put towards protecting the Madidi National Park, including the specific areas that these monkeys were known to live and breed.
Like other titi monkeys, GoldenPalace.com Monkeys are monogamous, mating for life and setting themselves up in a territory that they’ll fiercely defend from other titis through loud and constant threatening calls. Once an infant is born, it’s the male’s job to carry it around on his back, teaching it the rules of survival as he patrols and gathers food.
While individuals are sometimes killed by local hunters and used as fishing bait, the GoldenPalace.com Monkey has done pretty well for itself, and so far there are no major threats to any of its populations. Which is just as well, because the CEO of GoldenPalace.com, Richard Rowe, is counting on their longevity – “This species will bear our name for as long as it exist. Hundreds, even thousands of years from now, the GoldenPalace.com Monkey will live to carry our name through the ages.”
—Bec Crew / @BecCrew