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The 25-Year-Old at the Helm of Lonely Planet by Charles Bethea

Last year, a media-shy billionaire bought the flailing Lonely Planet travel-guide empire, then shocked observers by hiring an unknown 24-year-old former wedding photographer to save it. Charles Bethea straps in for a bizarre ride as a kid mogul tries to remake a legendary brand for the digital age.

2 Comments, Comment or Ping

  1. Corndog

    This guy is a douchebag. He’s going to ruin LP. “Zuck”? Are you fucking kidding me?

  2. carrie

    My favorite Lonely Planet memory: I was interning in NYC in the late ’90’s with a girl from France. One weekend I hung out with her and a group of her French friends. We were in Chinatown and she checked her French copy of Lonely Planet for a place to eat. When we sat down in the restaurant we realized everyone at our large communal table was French…..and then scanned to restaurant and realized EVERYONE eating at the Chinese restaurant was French.

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