We are pleased to present our 169th installment of Sound Advice featuring Shelter Serra. Shelter is an artist living and working in New York.
Sound Advice 169
01. My Girls by Animal Collective
02. Idioteque by Radiohead
03. Where Do I Begin by Chemical Brothers
04. Hell Awaits by Slayer
05. Back in Black by AC/DC
06. Blowin’ in the Wind by Bob Dylan
07. Give Peace a Chance by John Lennon
08. Changes by 2Pac
09. Protect Ya Neck by Wu-Tang Clan
Design is more or less an invented field. If you think about it, anyone could be a designer, you just gotta invent some stuff. Could be a radio-controlled toilet paper dispenser (patent-pending) or it could be as simple as some new bullshit phrase people like to say. For the lucky few, coining a phrase is the breakthrough moment in an otherwise mediocre career, the jewel in the crown of their wikipedia bio. For instance, a person like Sara Driver, consequential only for nailing Jim Jarmusch, invents the phrase “necro-tourism” and 10 years later BAM! She’s being written about in The Principals Office.
Being useful is not a requirement for an invented word (although nary a day goes by without someone finding a use for “necro-tourism” in our studio). Counter-intuitively it’s an invented word’s useless-ness that is key. Case in point, the mother of all invented words: Guesstimate. A word so useless it’s practially begging to be called into The Principals Office. Well you’ve got your wish Guesstimate, you’ve been called in, report!
Goldfield, Nevada is one of those eery towns that exploded during the gold boom of the early 1900s, only to be deserted almost completely in a matter of years. Millions of dollars worth of gold were produced in Goldfield between 1903 and 1940, and the town turned into an entertainment hub: legendary boxing championships took place there, and the Northern Saloon in town was said to be so long, 80 bartenders were needed to serve the length of it.
It only made sense then to build an opulent and oversized hotel to accommodate the newfound riches in town. This was the Goldfield hotel. When it was built in 1908, it was advertised as one of the most spectacular hotels in Nevada, with a lobby adorned with black leather upholstery, gold-leafed ceilings and mahogany trimmings, and 150 rooms outfitted with the best furnishings available.
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