Red Stripe really nails it with this viral project involving hidden cameras and a bodega turned musical instrument. In the spot, unsuspecting Red Stripe patrons are treated to “Rudy, A Message to You” played through such common items as bottle trumpets, food can xylophones, and nut packet shakers.

The film was directed by award-winning director Greg Brunkalla, with instruments by creative technologists Hirsch & Mann.

Watch the video here