Best Cookie Packaging Ever

Jun 20, 2011

Best Cookie Packaging Ever

Thanks Zio!

85 Comments, Comment or Ping

Timo

“Black Melon Pan”
Japanese are so racist.

Jun 21st, 2011
fajas colombianas

Now that is one cool looking cookie wrap. I wonder what they call it.

Jun 22nd, 2011
Hank

that is cool, but looks disgusting

Jun 22nd, 2011
Justin

That looks like a Glennwad.

Jun 22nd, 2011
lolo

Well…at least they said “black” and not “colored”.

Jun 22nd, 2011
Bryan

That’s awesome marketing. It’s a type of melon bread I guess.

Jun 22nd, 2011
Matt

The Afroreo.

Jun 22nd, 2011
N2O

Hahaha. cookie looks like something you’d see growing off a tree trunk in the forest.

Jun 22nd, 2011
ジリ

For those who can’t read Japanese, it says in katakana,
“Black Meronpan”（ブラック　メロンパン）。　Meronpan, apparently, is a kind of baked cookie – according to google.

。。。TIMO BEAT ME TO IT.

Well, I’ll leave it there anyway.

ージル

Jun 22nd, 2011
James

you guys are idiots. That guy is way to pale to be considered black. The cookie is black.

Jun 22nd, 2011
caiti

“Black Melon Bread” actually… the wrapper says something about chocolate cream… chocolate and melon flavoured bread… yum?

Jun 22nd, 2011
Emi

ジル, Google is a little wrong about that one. メロンパン (melon bread) is a type of baked bun similar to the custard/cream buns that you’ll find in Asian markets. The only difference is that the melon bread doesn’t have any filling but has a crackled sweet crust on top that makes it kind of look like the skin of a melon. This particular melon bread is a cocoa melon bread that’s got chocolate cream on the inside.

Jun 22nd, 2011
Terry

This is a fake!!!

The picture has been photoshopped. I am an expert, so you can believe me when I tell you this.

Please delete this “web-site”, as it is all lies.

Jun 22nd, 2011
Jei

Actually Melon Bread is not actually melon flavored – it just refers to the crackled surface of the bread, which is supposed to resemble a cantaloupe melon. I can’t say anything for this brand, but on the whole it’s pretty good.

Jun 22nd, 2011
will

You read it as ブ(Bu)　ラ(ra)　ック　(ku) The r in Japanese sounds like an r and an l together. and the small character represents a hard consonant, so with the guy on the cover I read it as Burakku or Barrack. To me it is supposed to be Barrack with an afro. Melon pan is just a type of sweet bread they have.

Jun 23rd, 2011
chris

This is not racist. The “melon pan” is black, so it’s called “black melon pan”.
The picture clearly represents a japanese guy with afro haircut (would be a black guy, the eyes would be bigger and the skin darker).

Jun 23rd, 2011
vinceintokyo

Guys – Afro hair was a fashion popular around the big cities over the last few years. It has since dropped off…

The guy is Japanese. Its not racist, its silly.

The wrapper says “Black Melon Pan” – “Afro Hair looking Melon Pan with Chocolate Cream filling”

Jun 23rd, 2011
Silver

Cookies made from afro hair.. Mmmmm…. Puke!

Jun 23rd, 2011
Scott

I wonder if anyone ever found a hair in there cookie……

Jun 23rd, 2011
Fred

You don’t have to be black to have an afro; in Japan, there is an entire subculture devoted to having an afro, because if you are prepared to strut your stuff in public with an afro, you are awesome, hardcore, and a fucking force of nature ! If you are dark skinned, that is just bonus points.

Jun 23rd, 2011
Dee

@Terry…. you’re an idiot!!! It is not photoshopped and even if it was, it doesn’t make a pimple on fat rat’s ass!! It is posted for entertainment. Take your sorry ass to another site if you don’t like it.

And for whoever posted this… very clever! Love it!

Jun 23rd, 2011
rae

that is so racist. i love it. hahaha

Jun 23rd, 2011
BOB

Lol @ Dee, the irony of you calling Terry an idiot. Go google “troll”. Unless your response was a double-troll. In that case, touché!

Jun 23rd, 2011
evm

whoever mentions racism, is racist, so please do yourself and everyone else a favour and stfu!

Jun 24th, 2011
Chewtoy

That’s not a cookie… It’s bread

Jun 25th, 2011
Social Media Agentur

Wonderful! Great Idea.

Jun 25th, 2011
Technyat

Looks very mad :d

Thanks

Jun 25th, 2011
Paul

Yeah because Japanese people have big lips and big nostrils… this is racist

Jun 26th, 2011
Bob

FUNNY!!! This doesn’t have one bit of racism in it. If you say it does, maybe you are the racist. Lighten up people! Stop trying to cause trouble and make divides amoung people when there doesn;t need to be.

Jun 26th, 2011
SoYeah

It’s definitely “Black” and NOT Barack — which would be spelled バラク

It’s clearly talking about the color of the bread, although it might be a reference to black people as well (black American culture was very popular in Japan a few years ago – you still see ads for “black” music concerts sometimes if you’re in some of the smaller cities in Japan, haha)

Jun 26th, 2011
Phill

It’s not racist at all. Stop being so bloody over-sensitive.
In no way does the packaging suggest that black people are inferior to any other race.
Hell, assuming it’s a black person because of the ‘Afro’ cut is stereotyping and makes you idiots racist!

Jun 26th, 2011
honour chick

haha, great!

Jun 26th, 2011
-dan z-

And you know it is the “best ever” because you have seen EVERY cookie package ever produced, and then rated them on the scientifically accepted criteria for “best ever,” right?

Jun 27th, 2011
Ali

It looks like dry horse shi@#

Jun 27th, 2011
Carla

It’s Maradona. Google it.

Jun 27th, 2011
Franklin

This is clearly a biracial baby on the packaging. Why all the fuss?

Jun 27th, 2011
Marielle

Cool stuff. I’m Japanese. I believe Meronpan is a kind of bread with cookie-like shell. Pan is a Spanish word for bread, as some of you know. It would make much better sense if they used a Portuguese word for bread instead of the Spanish one although the pronunciation might be the same (I’m not sure because I don’t speak Portuguese).

Not to defend Japanese people, but Japan is a mono-ethnic country while it is more internationalized nowadays. Most of the people there, including manufacturers, are not too keen to terms/expressions that are considered discriminatory or derogatory. It is part of cultural differences and I hope that people don’t take it personal although personally, I wish they were a bit more culturally intelligent.

Jun 27th, 2011
Ben

On June 26th, Paul wrote:

“Yeah because Japanese people have big lips and big nostrils… this is racist”

So then I became concerned, Angelina Jolie has big lips, is she automatically black? I consider myself having large nostrils, am I therefore black? Can I apply to the United Negro College Fund now?
I think people that are so worried about making everything “politically Correct” and separating everyone by trying to avoid insulting anyone, are one of the primary reasons racism exists to this day. I don’t even think about the skin color of my friends until I see people trying to be good samaritans. The intent is good I realize but often a fail.

Jun 28th, 2011
Geoff

Why do the PC brigade have to call this “racist”? I bet no black people think it’s racist! It’s just a bit of fun, that’s all. As usual, it’s the WHITE people telling BLACK people how they want to be spoken about! It’s like calling them “coloured” (yes there is a “u” in that word, ignorant Americans). White politically correct idiots somehow think that black people are offended by the word “black” – But ask a black person and they’ll tell you they are offended by being called coloured!!! There is nothing wrong with the word “BLACK” ya know. If you’re black then say it, be proud of it, and don’t let the white idiots (I am white by the way) try to pretend that being the fact you’re black should be hidden and not spoken of.

Jun 28th, 2011
KateMcKenzie

Justin! It sooooooo looks like a Glennwad. I was thinking the exact same thing!

Jun 28th, 2011
jim

I am black an think its racist ,think about it if we have a picture of a Jew with a hooked nose with a yamaka and when you take the cookie his yamaka and nose crookedness goes out would you not think this is racist same goes here man

Jun 28th, 2011
ubba

lmao

Jun 28th, 2011
val

This is an amusing snack wrapper I love it! Glad stumbleupon sends me email of my fav.’s I wouldn’t wanna miss this one! LOL Some of u poeple need 2 get a sense of humor

Jun 28th, 2011
roamsyroams

Even if the guy is black, I would love to know why someone would think this is racist.

Jun 28th, 2011
Jarumzki

That’s one helluva crispy afro to me! Cool!

Jun 28th, 2011
Pierre

His afro looks cool.

Ferme erectiestoornis

Jun 28th, 2011
Okami

XD it is just as bad as that comercial where it looks like a wall street guy is peeing on people but this time it’s racist

Jun 28th, 2011
Lola

I think the person is black, not all black people have dark skin and no that doesn’t mean thats he’s biracial or japanese, you can be fully “Black” and still look white. his features look black and I don’t see anything derogatory about this wrapper, it’s fun and doesn’t make a negative statement about black people. I would however like to point out that all of you took this web page, consisting of a cookie wrapper, meant to amuse you and started and argument about it, to which I have now entered

Jun 29th, 2011
TRK

it s actally “black melon bread” pan means bread, in this case itdbe more like “cookie”

Jun 29th, 2011
EO

This is bread, not a cookie.

Jun 30th, 2011
facts hurt

Yea, you can mention anything about any race in the world now except for blacks and it’s not racist. I think that makes you a racist all to your own.

Jun 30th, 2011
Oh Yea

How does showing a hair style of the 70′s relate to racism.. I was there. I had one.. Guess what………. I’m white! A lot of other races had afro’s back then.. Guess what……. Assuming this is racist MAKES you a racist.

Jun 30th, 2011
Java

this is not racist. its a freaking bread wrapper. i must admit the wrapper itself is pretty cool. however, the food itself looks disgusting.:(

Jun 30th, 2011
yaya

The Japanese is recognizing it is unique and good-looking the person with Afro. If it is Japanese, the melon bread that had eaten everyone in childhood was happily arranged to enough humour, and I think this to be an affirmative commodity. I think that the Japanese who feels the discriminating attitude even if it is felt that this is seen and it is unique is few. I also such an arrangement and thought it was a little good-looking.

Jun 30th, 2011
Black H3Licopter

I don’t know what you morons are smoking, but you are smoking waaaay too much of that if you call it “racist.” If Japanese are racists then I wonder why / how they continue to worship guys like Jero… http://en.wikipedia.org/wiki/Jero

Jun 30th, 2011
bbo

hi I’m a Japanese and want to excuse us.
Japanese are not racists. that’s why we can use picture like that.
we are not even concerned what racial matters are on American history.
What i don’t get is what is the matter if the picture is “black”.
It could be white, yellow, people with turban or whatever if that did well.

and… for me,the skin of him on the picture absolutely seems colored as yellow?
and his name is 田中 and speaking Japanese?

Jul 1st, 2011
Ax

Japan does not have a sense of discrimination at all.
Japanese for “black” and refers to the color.
Japanese black, indicating that blacks do not.
There is no idea of “black color = blacks” . And do not know.

Sorry in poor English.

Jul 1st, 2011
Ax

Melon Pan

melon bread (sweet baked good with a bread-dough interior and a cookie-dough crust with ridges resembling a muskmelon) (wasei: melon pan)

——————————-
http://bit.ly/jhoqq9
——————————-

Jul 1st, 2011
Lee

The person who commented first

Timo=KOREAN

Jul 1st, 2011
jj

Wait.. why is melon bread black? D:

Jul 1st, 2011
poporo

Hi, I’m Japanese.
This man is Japanese because this package says ‘Afro TANAKA’.
Tanaka is Japanese name and ‘Afro Tanaka’ is a Japanese comic.
And Japanese doesn’t know the word “black” usually means the black people.
It only means the bread is black.
Thank you.

Jul 1st, 2011
Nomi:]

This is so cool…but they could of used a white person too!!:D But it does look nasty

Jul 1st, 2011
Gen

That stuff looks sick! DX

Jul 1st, 2011
kenjironimo

Wow, a racist japanese cookie that is actually a racist japanese bread. No wonder the package has an afro panel, clearly this is african melon bread to be eaten by africans with afros, they all have afros, so lots of melon bread will be sold. If you don’t have an afro don’t eat this or you will grow one, thats what the squiggly writing seems to say anyway.

Jul 1st, 2011
hacked

anyone know where i can buy this?

Jul 1st, 2011
pat

A trichologist’s delight.

Jul 2nd, 2011
Yuka

To call “Japanese (a race)” “racist” is a racism.

Jul 2nd, 2011
Jess

Totally reminded me of Afro Samurai!

Jul 2nd, 2011
vanderman

Clearly racist, black people come in all shades with all hair types. However a lot of advertising and youth subcultures in Japan misreads blackness, so I suspect the light skin is an attempt at being careful about race but the greater sentiment is racist. Afros are icon statements of black identity, and to tidy this up one only need look at the history of the black image in Japanese retail marketing-so stop making excuses, read it for what it is- lazy and unthoughtful.

Jul 2nd, 2011
whowmule

afro-merican cookie company, on a screet corner sum where near you, what you got on my 40 punk?

Jul 3rd, 2011
the sus

The stupidity of PC culture is that it ruins the innocent. Lots of people have afros – as a matter of fact, lots of Jewish, Irish, Korean and Japanese people have natural, unpermed afros. What’s so racist about an afro? The picture on the packaging is clearly of Asian orientation – not everyone east of the Volta look like northern Chinese!!
The model could have been Ip Man (who was actually Chinese, btw) for all we know – the point is, it is what it is – if the bread was red or yellow, would this idiotic conversation have even started? A new low for the confused – the circular shape of the clear area on a pack. Next week they’ll market blond melon pan and/or reshape the clear area, and it wouldn’t be racist, eh? Stupid.
(Maybe this time they should paint the face black too… or red, or green to satisfy the Martians or leprechauns…)

Jul 4th, 2011
the sus

Also, Vanderman, what is lazy and unthoughtful is to think the entire world is so enmeshed in YOUR culture that we have to satisfy your idea of what is PC. Sorry for the wake-up call, but the entire BLACK world did not and still does not have your history. I see the packaging as what it is – a man with an afro. If you see it as anything else, check your lazy, unthoughtful self.

Jul 4th, 2011
Thomas

People saying it’s racist, chill out, get a life, whatever, but stop trolling. This isn’t racist, if you knew a little about Japanese Manga, you’d know it’s not.

Jul 12th, 2011
ewuin

Takehiko Inoue’s illustration style.. isn’t it?

Jul 14th, 2011
Munich Photos

That is a great idea!

Dec 4th, 2011