Write The Headline

Close to half the size of a Soccer Field, Nike’s latest installation integrates users in a giant way.  Write The Headline is a way for fans worldwide to send motivational messages to their favorite (Nike-Sponsored) Soccer Players via Twitter (#nikefuture), Facebook, Mxit (South Africa) and QQ (China).  Selected messages will be displayed between 6pm and 6am on the Life Center, in Johannesburg, South Africa.

After the jump is a look at how the data flow is handled as well as some shots of the installation.

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