This is wild shit.

From the site:

“My New Pink Button ™ is a temporary dye to restore the youthful pink color back to your labia. There is no other product like it. This patent pending formula was designed by a female certified Paramedical Esthetician after she discovered her own genital color loss. While looking online for a solution she discovered thousands of other women asking the same questions regarding their color loss. After countless searches revealing no solution available and a discussion with her own gynecologist she decided to create her own. Now there is a solution!”