Over the last couple of days, I came across this camera a few times and held back from writing about it – at first glance I thought it was just kinda ugly and hyping up the ‘rugged’ thing. Giving it a harder look, I’ve grown to like it – obviously a tie-in to the Casio’s  G-Shock watch “endurance-minded features” without exactly aping the name. It looks like it could still slide into a pocket nicely, and when you miss that pocket, it’ll survive the fall. I’d love to see a true endurance test when it is released.
The specs:

-Shock resistant elements inside and outside. Stainless steel outer casing, resin protective ring on the lens. Supposedly fine for seven foot drops.
-Water resistant to 10 feet for 60 continuous minutes, even under direct spray.
-Weather resistant down to 14°F
-12.1 Megapixels, with interval shooting of photos or movies (fun)
-Available in black or red, $299 MSRP in December 2009

Buy it on Amazon