Never Hide Films sent us a update on their new video for Ray Ban. Plus, you get a free MP3 of the track. We reached out to NHF, and they gave us the lowdown on the video.
“Earlier this year Ray-Ban had a “Never Hide Films” booth at the 2009 SXSW Music Festival in Austin, TX, where close to a thousand people were able to get in the booth and record 20 seconds of whatever they wanted. We then took the 900+ video clips and gave them to SqueakE Clean (the hot DJ duo otherwise knows as N.A.S.A). They edited the video together to make a music track. The ‘Never Hide’ that’s normally hidden in the online films is this time in audio towards the end of the piece.
The films launch online today on both YouTube, and, for the first time, on our new Facebook Fan Page that already has close to 700K fans. We’re also offering a free download of the track as an MP3 via a link in the ‘more info’ section of the video posting on YouTube.”