This is a very cool editorial project that is in the current issue of Paper. Founder Kim Hastreiter asked 15 luminaries (Alex Bogusky, Dan Wieden, Ivan Chermayeff, Kevin Roberts, Andy Spade, Shepard Fairey, Ron English, Peter Buchanan-Smith, Steve Powers, Chris Johanson, Jonathan Horowitz, Mike Mills, Geoff McFetridge, Bruce High Quality Foundation, Alex Kalman) to create ads that would help redefine America’s identity.

She writes…
“HOW WOULD YOU REBRAND AMERICA??? (we certainly need it desperately!) How would you make people love us again? How would you change our brand image? Our perception abroad? How could you project our future to our citizens? If America had a new ad campaign, what would it look like?”
The answers are engaging.

Chris Johanson

Shepard Fairey