This is an interesting collaboration that I am too lazy to explain on my own. Here are some bullet points from the press release…
- Sagmeister has developed a series of designs that explore the jean that started it all – the Levi’s Original, Button-Fly 501
- The installation will unveil the first two Sagmeister images from the special art series created for the Levi’s
- Levi’s brand and American Rag stores in Los Angeles and San Francisco will distribute a limited run of 501 museum-quality, poster reproductions of the Sagmeister images featured in American Rag’s windows this March.
- Sagmeister took Levi’s Original button-fly 501 and examined its origin and mystique, literally stripping the iconic silhouette down to the raw materials that compose its DNA. “The jeans themselves are iconic, so we decided to go with just a product shot, using nothing more and nothing less than a single pair of 501s,” Stefan explains.