Australia beer company Toohey’s has a pretty cool promotion based on the 6 degree’s of seperation. “Everybody is connected to everybody else by no more than six personal contacts. But is it only a theory? tooheys Extra Dry is creating a TV show to find out.”

So you need to send in a video of who you want to meet, they will give you a 6 pack some cash and a camera crew, you set off to meet 5 people who will lead you to the 6th person the one you want to meet. It sounds like it is a pretty cool concept lets see if they can pull it off. If it was done in the US, I think it would involve dancing.

Check out the promo video on their site. At least they are planing on introducing you to cool people. Artist, designers, musicians.