Ten Questions with Randy Krallman, Director, Age 37.
So you just had two ads in the superbowl where do you go now?
I’m considering going to the bodega to get some almonds and ginger ale. Other than that, no firm plans.
Your baby Etrade ad’s were a hit, what do you follow up with?
Preferably something with an actor that can read his own dialog. I’m scheming on a couple TV pilots as well.
What are you working on now/looking forward?
Getting a proper bookshelf, staying in NYC for Spring, and regulating the Urban Soccer League with my squad, BC United. We went from being the Bad News Bears the first season to winning two seasons in a row in spectacular, come-from-behind fashion. I smell a three-peat.
What’s the craziest shit that has ever happened on a job? Do you call these jobs or projects, or money in the pocket?
I call them jobs, and it depends on what you mean by crazy. Every job has it’s absurd shit, by I suppose if I had to pick one, it would be when we went to India for a job and had booked that ‘Lil’ Superstar’ breakdancing midget. He showed up to the wardrobe fitting and it turns out we booked the wrong breakdancing midget, and had to track the original one down in a city 5 hours away with less than 24 hours to spare. We ended up keeping the other one around so we didn’t hurt his feelings, and they became good friends and basically got paid a years salary to kick it with us and put on some breakdancing clinics.
You are becoming a big name in the business, the Ecko “still free” viral is amazing and my favorite is the Starburst “strawberries and cream” ad. You were at Sundance, for what a month, for your Ebay short….who have you met that has blown you a way? And who blows?
Gary Coleman was easily the biggest asshole I’ve ever dealt with. He can definitely eat a big bag of dicks. Other than that all the celebrities I’ve worked with have been really nice. Alec Baldwin was the one I was most shook by. That guy is uniquely talented.
You have shared many “office-esque” stories, from hiring stand-in’s to sit at your desk when clients($$$$) are in the office, to exposing yourself to your boss while playing foosball. What’s it like working at/for smugglers production, and I hear you have an assistant, what’s that like?
I rarely go to the office. If I’m not on a shoot, I’m usually doing ‘work’ (writing treatments, editing, etc.) at home or on my laptop somewhere in my neighborhood. My assistant is more of a friend who can’t say ‘no’ when I ask for a favor. Overall, working at Smuggler is more like I’m surrounded by talented friends.
I know you started out as a writer then graduated to director. In the past you have written and directed work, what is the next step?
No idea. I need to think of something. If I could do anything I’d be a right back for Manchester United, but it’s probably a bit late for that.
What has been your best experience so far?
Too many good one’s to pick just one. Screening the short film at Sundance was a big one though. I tend to hate everything I’ve done – it’s just my nature to notice the flaws – but sitting in an audience as they watched it gave me a little perspective. I’m lucky to have the opportunity to do this since I pretty much such at everything else, so I should chill out and realize that if it’s not a total piece of shit then it’s a victory of sorts.
What do you do when you’re not doing what you do?
I’m always doing what I do. I can’t help it.
Do you have to find work or does it find you?
It’s a mix of it finding me and Smuggler finding it for me. If I had to find my own work I’d starve to death.
Where are you right now?
Sitting at my computer, answering this question. It’s 3:49am.