This is a brilliant eco campaign. Saatchi and Saatchi is king? Will we forget about the Dr. Martens fiasco. These paper towel dispensers have a cut-out shape of South America through which a stack of green paper towels illustrates the green rain forest canopy of the continent. As you use the paper towels the dispenser is slowly drained. We see the clear cutting in action. Via Inhabitat.
Dec 12, 2007