Radiohead will sell downloads of their new album In Rainbows from October 10 – eight weeks ahead of its physical equivalent – at whatever price you might care to pay for it. On October 10 go to their site and click on the question mark beside the price field for In Rainbows and it merely says, “It’s up to you.” There’s no doubt that thousands of people will pay price of a happy meal for the download. Presumably though, Tom Yorke and the boys, argument runs that those people would have obtained the album through file sharing websites. If this experiment works, it will – at the click of a few million mice – make them the most powerful band in Britain.
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